Visual Literacy is all about interpreting and understanding the message of image that is being communicated. More than what is written on the surface, a lot of insight and knowledge can be gained from what is presented using visual elements like signs, symbols, icons and colours.
Here are some design elements that all designers should have at the tips of their fingers. 1. Understand The World Of Positive And Negative Space There is also something known as positive and negative space in all creative and visual work. These are the spaces where our eyes travel to voluntarily. In all cases, the background is the negative space, while the foreground is the positive space. This is how it is in all layouts that are bi-layered in nature and style. Negative space is important because it is the breathing space surrounding the subject that will dictate its appeal, and not so much the subject matter itself. Using negative space to your advantage will allow you to successfully draw attention to your design. As a designer, find out ways and means by which you have the right balance between negative and positive space. Too much or too little of either of the two would certainly create problems and the subject might get lost in the background. This is a skill which needs to be mastered and come with practice and time. 2. Importance Of Colour Combination The psychology of color is complex but it does play a major role in selling and marketing of a brand and also when it comes to retaining a client base. However, choosing the right color is no easy task and often you could be confused with many options. Therefore the best way forward would be to get into a trial and error mode and have several layouts. You must bear in mind that the layout, at the end of the day, must be able to sell the objective of the brand as sufficiently as possible. You could take inputs from various brands which are related to your products or services. 3. The Fascinating World Of Textures In Designing The role of textures in design is also vital to how the design is received by the user. Textures are generously used for the purpose of creating an overall layout that is warm and deep. It certainly can be used for either moving away from a subject or giving more attention to it. When there is a need to even out the rough surface in a negative and positive space, the role of textures could come in handy. However, you should play it safe and going overboard with textures could lead to a busy space. This could strain the eyes of the viewer unnecessarily. At the end of the day, you have to bear in mind that the main task of textures is to make background more relevant and meaningful. It also could help text in the foreground to stand out quite prominently. 4. Bring In Harmony In Designs Once the job of creating the form, colors, space and texture has been completed, the designer has to spend time and effort to ensure that there is right harmony and balance in your layout. You must always bear in mind that the main objective of any graphic design is to ensure the product is a high quality visual entity. In other words all the elements mentioned above should be in sync and they should be talking in the same language. 5. Understanding Visual Hierarchy There is no doubt that when designing the best graphic work, enough attention must be paid to visual hierarchy. It controls and guides the movement of the eyes of the viewer. It also helps the viewer to remain focused on one area of the design and then gradually move to the next and so on. This is not too difficult to achieve and it can be easily done using colors which are complementary rather than being competitive. You also could try and come out with negative space that is fluid and the foreground could be interactive as far as the viewer is concerned. 6. Scale And Proportion Finally scale and proportion are critical so that you have the right harmony and balance as far as your design is concerned. While you could play around with texts, forms and motifs, you should never lose sight of the bigger picture. The focal point should always remain priority and this is where the scale and proportion of various elements come into play. The Final Word The above are a few important points which could define a good graphic design. There is more to it and spending some time gathering knowledge on the subject matter would do a world of good for beginners. By drawing inspiration from a good ui design agency and their work, you can see how they master these elements to bring out the best in their designs.
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